What Is LEGO? (9780593092941)

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always "play well" - encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.

Product details

• Format Paperback | 112 pages
• Dimensions 135 x 194 x 7mm | 142g
• Publication date 05 May 2020
• Publisher Penguin Putnam Inc
• Imprint Penguin Workshop
• Publication City/Country United States
• Language English
• ISBN10 0593092945
• ISBN13 9780593092941
• Bestsellers rank 23,528

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